A recent study by Nielsen on Social Media confirmed many “gut instincts” I had regarding social media usage.  This information is critical for any organization trying to reach their customers, audiences, or communities they serve.

Whether you’re a local business owner, a church or non-profit organization, or an educator – developing a social media plan is not a  luxury, it’s a necessity – especially, if you want to be culturally relevant both now and in the future.  Bottom line: Social Media is here to stay and mobile access is the future!

Here are some highlights of the Nielsen Social Media Q3 Report:

• Social networks & blogs reach 80% of Americans who use the Internet (4 out of 5 people)
• People spend 25% of their time online on a Social network or blog
• 40% of social media users access content via mobile devices (smartphones, tablets, iPads, iPhones, etc.)
• Females & 18-34 year olds are the most active users of social media content
• Facebook is most popular website among Americans

Read the report for yourself:  http://blog.nielsen.com/nielsenwire/social/

Also, the Pew Internet and American Life Project released similar findings back in August: http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx